About Us2019-02-25T18:05:28+00:00

Cofounders of PHOX Foods

Each of the five cofounders of PHOX Foods was personally affected by family members fighting life threatening diseases.

Paul Tylla, Jordan Birch, Jay Kallu, Dr. Stacy Doyle and Rita Kim formed PHOX Foods to address the serious issue of sick people being fed sick food. They knew there was a better way and through research, collaboration and personal experience, they developed the product H.E.A.L.

The PHOX mission is to supply this bioavailable nutrition that is organically grown, 100% plant-based, non-GMO, alive food solution to those fighting disease as well as those trying to preventing disease.

This common sense and scientifically-supported approach to eliminating sick food is a solution our customers can trust and the best choice for optimal health.

Plant Based Whole Food

The Beginning of PHOX – It all started with a diagnosis of ALS.

In 2016, my ex-wife was diagnosed with ALS. Realizing what this meant for her and our family, I decided as a friend, ex husband, and parent of our two adult kids that I would do whatever I could to help care for her. It was my intention to always give her what she and my kids deserved as they faced the challenges of this illness and its progression.

Once Linda’s ALS reached a place where she could no longer move, speak, or eat, it was required that a feeding tube be installed. This left me with the question and next decision to make, “what would she eat?”. It was at this point I discovered there were very few options for Linda’s food and that all of the recommendations I was given were for synthetic supplement meal replacement formulas.

Knowing that this was not something I would want to eat, I decided to create an all natural whole food blend to support her at home and give her the best opportunity for optimal health moving forward.

After seeing how positive of an impact this had on Linda’s physical health and quality of life it only made sense that this solution be shared and stewarded to others as a choice that at the time did not exist. It is for this reason that the amazing group of people listed above came together to join me in starting PHOX Foods, a values based business that will be Linda’s legacy and allow our sickest people without a voice to have a choice.

Paul Tylla, CEO